June in Numbers
😊 New registrations: 74
👨👩 Paying customers: 9
❌ Terminations: 3
🏍️ Tracked tours: 47
💸 Costs: CHF 280
🤑 Apple Revenue: CHF 45
🤑 Android Revenue: CHF 107
🧐 App / Play Store deductions: 28 Fr.
🧾 Profit/Loss: CHF -152
Current costs
🌐 Graphhopper API: CHF 71
☁️ Digitalocean Hosting: CHF 33
🙊 Mailchimp: CHF 26
🇬 Google Ads: CHF 150
This moved us in June
In June, we once again focused on optimizing existing features. Thanks to feedback from our community, we particularly addressed the address search 🌍🔍. A frequent concern was that addresses were not found when they were not entered completely and correctly. To solve this problem, we integrated the new 🆕 Mapbox interface, which was only recently released in spring. TheMapbox Searchbox APIwas specifically developed for such use cases and enables searching for all types of addresses. 🏠📌
In the middle of the month, we started running Google text ads. Since we are a bootstrapped startup and therefore don't use external financing, we started with a relatively small advertising budget of an average of 10 francs per day. In the remaining 11 days in June, we were able to generate a total of 2222 impressions and 239 clicks, resulting in an impressive click-through rate of 10.67%. During the same period, we also recorded 74 new registrations. The advertising is being continuously optimized. Initially, we used the keyword "motorcycle", but we paused it after the first few days because it had a relatively low click-through rate compared to other keywords and the cost per click was higher than for better-performing keywords.
Additionally, we have ridden some cool motorcycle tours and prepared them for you to publish throughout the summer. In doing so, we explored new areas and cantons, such as the canton of Fribourg. The first new tours are already available in our app 📱, such as the tour from Fribourg via the Sense district and the Gantrisch Nature Park to the gateway of the Bernese Oberland.
To bring more life to the app 📱, we are building our Ambassador program ⭐. Our Ambassadors are our Early Adopters and should support us in creating groups for their motorcycle community and organizing rideouts. At the same time, we will continuously optimize Google advertising 📈 to make the app known to as broad an audience as possible and obtain new registrations.