February in Numbers
😊 New registrations: 18 (+20%)
👨👩 Paying subscriptions: 19 (+11%)
❌ Cancellations: 0
🏍 Tracked tours: 0
👥 Groups: 23
🗓 Rideouts: 0
🤑 Apple revenue: CHF 75
🤑 Android revenue: CHF 0
🤑 Total revenue: CHF 75
💸 Android deductions:
💸 iOS deductions:
💸 Graphhopper API deductions: CHF 71
💸 Digitalocean hosting deductions: CHF 33
💸 Mailchimp deductions: CHF 26
💸 Instagram ads deductions:
💸 Salary deductions:
💸 Store deductions:
💸 Mailchimp deductions:
💸 Costs: CHF 130
🧾 Profit/Loss: CHF -55
March in Numbers
😊 New registrations: 323 (+1'694.4%)
👨👩 Paying subscriptions: 27 (+42.1%)
❌ Cancellations: 0
🏍 Tracked tours: 19
👥 Groups: 26
🗓 Rideouts: 2
🤑 Revenue Apple: CHF 125.82
🤑 Revenue Android: CHF 110
🤑 Total Revenue: CHF 235
💸 Deductions Android: CHF 16.5
💸 Deductions iOS: CHF 18.87
💸 Deductions Graphhopper API: CHF 71
💸 Deductions Digitalocean Hosting: CHF 33
💸 Deductions Mailchimp: CHF 26
💸 Deductions Instagram Ads: CHF 215
💸 Deductions Salaries: CHF 500
💸 Deductions Store: CHF 35.37
💸 Costs: CHF 915.74
🧾 Profit/Loss: CHF -680.74
Highlights and Developments
Over the past two months, we have been working intensively on new features to optimally prepare our app for the season start. Users can now watch specific route sections directly as videos in the app to get an assessment of the route before deciding to travel it. We are currently preparing a variety of videos and route sections for this feature.
Furthermore, we have introduced a challenge feature that promotes fun and interaction with other users. Each challenge is an adventure where specific goals must be achieved within a defined timeframe – whether it's the total number of kilometers ridden, the longest distance in a single ride, or simply spending a certain amount of time on the bike.
Funding round and new hiring
In parallel, we have completed our second funding round. We sincerely thank our investors Adrian and Oliver Keller, George Kleinberger and the agency Nueva for their trust.
We will invest the majority of the money from the funding round into marketing. This enabled us to hire our first employee in March. We are very pleased to welcome Sarah Gloor as the new Head of Content Marketing to the team. Her contribution will help us make our app known to a broad audience through a targeted marketing strategy.
Follow us on social media
BesidesInstagram,FacebookandLinkedInwe have been newly on since last week as wellTikTokon the go. With our first two posts we were already able to generate over 30,000 views. Follow us on our channels, support us with your likes and don't miss any more news about our exciting development.
Outlook
The updated version of our app will be available from April 15th. Right on time for the start of the motorcycle season, we are ready to inspire the motorcycle community with our existing and new features. Furthermore, we are excited about the results of our first marketing measures and will report on them in the next startup report.