Highlights and Developments
A new feature has been introduced: the«The Tours Feed»Similar to the Instagram feed, it allows users to discover the latest updates by swiping up on the app's home page. The goal of this feed is to present new features and promote interactions within the community. For example, users can see at a glance which members have planned new rideouts and join these groups.
Summer challenge
In the last start-up report, the new challenge feature was introduced, which increases user enjoyment through gamification elements. The summer challenge allows participants to record every kilometer ridden on their motorcycle in the app. Participants can view their progress and ranking compared to other challenge participants at any time. At the end of the challenge, great prizes await the winners, such as«Die Touren»-Subscriptions and the legendary«Die Touren»-Hoodie. The summer challenge runs until September 26, 2024.
Outlook
The social media plan has been further developed and the production of new videos is in full swing. The content will be published in the coming weeks. By following onInstagram,Facebook,LinkedInandTikTokinterested parties can find out about all the latest news on the exciting development of«Die Touren»pursue.
April in Numbers
😊 New registrations: 368
👨👩 Paying subscriptions: 58
🏍 Tracked tours: 57
👥 Groups: 30
🗓 Rideouts: 4
🤑 Revenue Apple: CHF 393
🤑 Revenue Android: CHF 464
🤑 Total Revenue: CHF 857
💸 Deductions Android: CHF 58.95
💸 Deductions iOS: CHF 69.60
💸 Deductions Graphhopper API: CHF 71
💸 Deductions Digitalocean Hosting: CHF 33
💸 Deductions Mailchimp: CHF 26
💸 Deductions Instagram Ads: CHF 229
💸 Deductions TikTok Ads: CHF 210
💸 Deductions Google Ads:
💸 Deductions Salaries: CHF 700
💸 Deductions Mailchimp: CHF 20
💸 Costs: CHF 1'417.55
🧾 Profit/Loss: CHF -560.55
May in Numbers
😊 New registrations: 761
👨👩 Paying subscriptions: 67
🏍 Tracked tours: 198
👥 Groups: 46
🗓 Rideouts: 4
🤑 Apple revenue: CHF 600
🤑 Android revenue: CHF 444
🤑 Total revenue: CHF 1'044
💸 Android deductions: CHF 66.60
💸 iOS deductions: CHF 90
💸 Graphhopper API deductions: CHF 71
💸 Digitalocean hosting deductions: CHF 33
💸 Mailchimp deductions: CHF 26
💸 Instagram ads deductions: CHF 828
💸 TikTok ads deductions: CHF 245
💸 Google ads deductions:
💸 Salary deductions: CHF 550
💸 Mailchimp deductions: CHF 20
💸 Costs: CHF 1'929.60
🧾 Profit/Loss: CHF -885.60
June in Numbers
😊 New Registrations: 469
👨👩 Paying Subscriptions: 67
🏍 Tracked Tours: 332
👥 Groups: 56
🗓 Rideouts: 0
🤑 Revenue Apple: CHF 184
🤑 Revenue Android: CHF 116
🤑 Total Revenue: CHF 300
💸 Deductions Android: CHF 17.40
💸 Deductions iOS: CHF 27.60
💸 Deductions Graphhopper API: CHF 71
💸 Deductions Digitalocean Hosting: CHF 33
💸 Deductions Mailchimp: CHF 26
💸 Deductions Instagram Ads: CHF 701
💸 Deductions TikTok Ads:
💸 Deductions Google Ads: CHF 720
💸 Deductions Salaries: CHF 2,800
💸 Deductions Mailchimp: CHF 20
💸 Costs: CHF 4,416
🧾 Profit/Loss: CHF -4,116